General statistic

1991 – 29 trade fairs

·         Exhibitors 20,326 including 4,163 foreigners

·         Visitors 1,792,894 of which 152,993 were foreigners

·         757,563 square meters

 

1992 – 32 trade fairs

·         Exhibitors 20,939 of which 4,899 foreigners

·         Visitors 1,151,747 of whom 158,287 were foreigners

·         851,047 square meters

 

1993 – data not available

 

1994 – 34 trade fairs

·         Exhibitors 21,245 of which 5,092 foreigners

·         Visitors 1,227,914 of whom 186,981 foreigners

·         837,792 square meters

 

1995 – 28 trade fairs

·         Exhibitors 19,462 of which 5,351 foreigners

·         Visitors 1,275,186 of whom 224,871 foreigners

·         960,817 square meters

 

1996 – 32 trade fairs

·         Exhibitors 20,227 of which 4,915 foreigners

·         Visitors 1,291,151 including 215,036 foreigners

·         805,965 square meters

 

1997 – 31 trade shows

·         Exhibitors 20,227 of which 4,915 foreigners

·         Visitors 1,291,151 including 215,036 foreigners

·         805,965 square meters

 

1998 – 34 trade fairs

·         Exhibitors 26,347 of which 7,472 foreigners

·         Visitors 1,881,971 including 275,017 foreigners

·         Square meters 1,283,498

 

1999 – 31 trade shows

·         Exhibitors 20,939 of which 5,826 foreigners

·         Visitors 1,323,883 of which 195,817 were foreigners

·         Square meters 1,107,363

 

2000 – 35 trade fairs

·         Exhibitors 29,507 of which 7,871 foreigners

·         Visitors 1,869,120 of whom 324,413 foreigners

·         1,498,708 square meters

 

2001 – 38 trade fairs

·         Exhibitors 23,315 of which 6,973 foreigners

·         Visitors 1,540,307 of which 248,578 were foreigners

·         Square meters 1,135,314

2002 – 47 trade fairs

·         Exhibitors 29,536 of which 8,386 are foreigners

·         Visitors 1,878,881 including 360.543 foreigners

·         Square meters 1,348,325

 

2003 – 45 trade fairs

·         Exhibitors 30,265 of which 8,743 are foreigners

·         Visitors 1,710.093 including 335,005 foreigners

·         Square meters 1,489,272

 

2004 – 58 trade fairs

·         Exhibitors 32,673 of which 9,677 are foreigners

·         Visitors 1,855,157 of which 310,975 foreigners

·         Square meters 1,581,902

 

2005 – 47 trade fairs

·         Exhibitors 31,453 of which 9,688 foreigners

·         Visitors 1,751,244 including 375,327 foreigners

·         1,615,729 square meters

 

2006 – 58 trade fairs

·         Exhibitors 43,521 including 11,989 foreigners

·         Visitors 3,246,528 of which 612,989 were foreigners

·         2,174,815 square meters

 

2007 – 58 trade fairs

·         Exhibitors 37,344 of which 10,499 foreigners

·         Visitors 2,961,637 of which 601,495 were foreigners

·         Square meters 2,069,113

 

2008 – 55 trade fairs

·         Exhibitors 46,246 including 12,475 foreigners

·         Visitors 3,762,184 of whom 776,151 foreigners

·         2,471,796 square meters

 

2009 – 55 trade fairs

·         Exhibitors 39,341 of which 12,648 foreigners

·         Visitors 3,013,741 including 681,221 foreigners

·         Square meters 1,904,501

 

2010 – 61 trade fairs

·         Exhibitors 41,904 including 11,780 foreigners

·         Visitors 3,260,915 including 685,461 foreigners

·         Square meters 2,103,749

 

2011 – 57 trade fairs

·         Exhibitors 33,076 of which 9,991 foreigners

·         Visitors 2,677,055 of which 594,478 foreigners

·         Square meters 1,652,276

 

2012 – 55 trade fairs

·         Exhibitors 41,078 of which 12,665 foreigners

·         Visitors 3,136,747 including 725,590 foreigners

·         Square meters 1,915,779

 

2013 – 50 trade fairs

·         Exhibitors 28,453 of which 9,073 foreigners

·         Visitors 1,869,413 of whom 588,617 were foreigners

·         Square meters 1,292,108

 

2014 – 54 trade fairs

·         Exhibitors 39,640 of which 12,610 foreigners

·         Visitors 3,201,234 of which 779,096 foreigners

·         1,924,706 square meters

 

2015 – 57 trade fairs

·         Exhibitors 35,635 of which 12,601 foreigners

·         Visitors 3,017,166 of which 805,960 foreigners

·         Square meters 1,590,933

2016 – 56 trade fairs

·         Exhibitors 39,690 including 13,379 foreigners

·         Visitors 2,732,838 of which 551,013 foreigners

·         Square meters 1,605,084

2017 – 59 trade fairs

·         Exhibitors 44,773 of which 15,364 foreigners

·         Visitors 3,299,531 of which 262,421 foreigners

·         Square meters 1,985,602

2018 – 61 trade fairs

·         Exhibitors 45,632 of which 16,088 foreigners

·         Visitors 3,696,410 of which 1,050,651 foreigners

·         Square meters 2,06

0,862C Associate Exhibition Events

Average incidence % of foreign exhibitors and visitors

 

 

Year

 

 

Exhibitors

 

 

Visitors

 

1991 20.48 8.53
1992 11:40 p.m. 13.74
1993 N.d. N.d.
1994 23.97 15.23
1995 27.49 17.63
1996 24.30 16.65
1997 26.40 7.35 pm
1998 28.36 14.61
1999 27.82 14.79
2000 26.67 5:35 p.m.
2001 29.91 16.14
2002 28.39 7:19 p.m.
2003 28.89 7:59 p.m.
2004 29.62 16.76
2005 30.80 9:43 p.m.
2006 27.55 18.88
2007 28.12 20.31
2008 26.98 20.63
2009 32.16 10:60 p.m.
2010 28.11 21.02
2011 30.38 22.94
2012 30.17 31.89
2013 31.88 31.48
2014 31.84 2:34 p.m.
2015 35.36 26.71
2016 33.71 20.16
2017 36.32 20.67
2018 35.26 28.43

Parameters for the internationality of Italian fairs established by the directive decided by the Conference of Presidents of the Italian Autonomous Regions and Provinces on 24 October 2002

  • foreign exhibitors: at least 15% of the total number;
  • foreign visitors: at least 8% of the total number, or at least 4%, from non-EU countries.

Parameters for internationalization of international fairs established by the UFI and ISO protocols

  • foreign exhibitors: at least 10% of the total number;
  • foreign visitors: at least 5% of the total number.

 

Number of events

2015

57
Net MQ 1,590,933
Total exhibitors 35,635
Italian exhibitors 23,034
Foreign exhibitors 12,601
Total visitors 3,017,166
Italian visitors 2,211,206
Foreign visitors 805,960

 

Number of events

2016

56
Net MQ 1,605,084
Total exhibitors 39,690
Italian exhibitors 26,301
Foreign exhibitors 13,379
Total visitors 2,732,838
Italian visitors 2,181,825
Foreign visitors 551.013
Number of events

2017

59
Net MQ 1,985,602
Total exhibitors 44,773
Italian exhibitors 29,409
Foreign exhibitors 15,364
Total visitors 3,289,531
Italian visitors 2,427,110
Foreign visitors 862,421
Number of events

2018

61
Net MQ 2,060,862
Total exhibitors 45,632
Italian exhibitors 29,544
Foreign exhibitors 16,088
Total visitors 3,696,410
Italian visitors 2,645,759
Foreign visitors 1,050,651

TREND FIERISTIC CFI 2015, 2016, 2017

(Results of data compared to those of the corresponding previous events )


2015
Net MQ 2.99%
Total exhibitors 1.84%
Italian exhibitors -1.12%
Foreign exhibitors 5.54%
Total visitors 3.47%
Italian visitors -2.43%
Foreign visitors 5.78%



2016
Net MQ 2.72%
Total exhibitors 6.50%
Italian exhibitors 6.82%
Foreign exhibitors 5.38%
Total visitors 1.43%
Italian visitors 0.64%
Foreign visitors 4.70%




2017
Net MQ 7.88%
Total exhibitors 8.69%
Italian exhibitors 6.20%
Foreign exhibitors 16.49%
Total visitors 4.24%
Italian visitors 3.62%
Foreign visitors 6.40%

 

Number of events

2018

 

61

 Net MQ 3.79%
Total exhibitors 1.92%
Italian exhibitors 0.46%
Foreign exhibitors 4.71%
Total visitors 12.37%
Italian visitors 9.01%
Foreign visitors 21.82%

The Italian Exhibition Calendar was established with a decision of the Conference of Presidents of the Italian Regions and Autonomous Provinces of 24 October 2002, following the constitutional reform that gave the Regions exclusive jurisdiction in fairground matter. The attention of foreign professional visitors testifies to the interest that the international market has always shown in the Italian trade show proposal, which is the main showcase of small and medium-sized enterprises.

The calendar is compiled by the Interregional Coordination for Fairs, on the recommendation of the individual Regional Assessors who assign the qualification of the events, taking the date of the event.

Following the decision of the Conference of the Regions of 29 July 2010 from the 2012 edition, the compilation is carried out by the Conference of The Regions in collaboration with the relevant Regional Assessors.

Reference year international fairs national fairs Total
2004 190 392 582
2005 177 395 572
2006 197 370 567
2007 182 386 568
2008 195 374 569
2009 194 315 509
2010 210 311 521
2011 193 329 522
2012 202 320 522
2013 188 331 519
2014 192 285 477
2015 203 303 506
2016 193 272 465
2017 188 254 432
2018 207 208 415
2019 220 224 444

AUMA’s 2012 annual report highlighted the results of a survey on the structure of the costs of participation in trade fairs in Germany from 2005 to 2008.

Similar findings were found in research carried out on Italian trade fairs in 2015 by Nomisma and Cermes Bocconi

For Exhibitors, the structure of participation costs is:

·           stand, logistics, safety and cleaning: 30.8%

·           area rent, including ancillary services: 20.7%

·           Staff costs: 16.3%

·           Staff stay expenses: 12.6%

·           Travel expenses: 10.2%

·           advertising, representation fees: 6.7%

·           other costs related to the event: 2.7%.

For visitors, the cost structure is:

·           hotels: 23.0%

·           Travel expenses: 22.5%

·           Living expenses: 20.5%

·           purchases of goods and services: 13.8%

·           Tickets at the fair and catalogs: 7.6%

·           urban transport: 6.5%

·           other living expenses: 5.7%.

Employment net exhibition spaces

 

Year Net Mq No.

Exhibitors

Average sqm x exhibitor index finger

sqm x esp.

2000 1,498,708 29,507 50.80 100
2001 1,135,314 23,315 48.70 95.86
2002 1,348,325 29,536 45.65 89.86
2003 1,489,272 30,265 49.20 96.85
2004 1,581,902 32,673 48.40 95.27
2005 1,615,729 31,453 51.35 101.08
2006 2,174,815 43,521 50.00 98.42
2007 2,069,113 37,344 55.40 109.05
2008 2,471,796 46,246 53.45 104.62 index finger
sqm x esp.
2009 1,904,501 39,341 48.40 95.27 100
2010 2,103,749 41,904 50.20 98.82 103.7
2011 1,652,276 33,076 49.95 98.33 103.2
2012 1,915,779 41,078 46.65 91.83 95.6
2013 1,292,108 28,453 45.40 89.37 93.8
2014 1,924,706 39,460 48.80 96.06 100.8
2015 1,590,933 35,635 44.65 87.80 92.2
2016 1,605,084 39,690 40.44 79.61 83.6
2017 1,985,602 44,773 44.39 87.38 91.56

In the period 2000-2004, the real development potential of the Italian fair system was penalized by the lack of exhibition spaces to meet a demand characterized by long waiting lists to participate in Italian fairs.

Since 2005, the lack of exhibition spaces has been overcome as a result of the implementation of the expansion projects of the exhibition facilities planned in the early 2000s.

In the period 2009-2015, the financial and economic crisis negatively affected the trend of development of the fairs that was expected with the expansion of the accommodation capacity of the fairgrounds. The economic recovery recorded since 2015, however, has shown a tendency to contain exhibition spaces for exhibitors, as a result of new ways of exhibiting at the fair accompanied by the need to participate in multiple events, even abroad.

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