In this section you will find information about conferences and workshops organized by CFI.

24th September 1997

thumbsist.gif (5374 byte)Conference:
"The Italian Fair System":
which politics for excellence.


Since the beginnings of the Middle Ages Italy has been playing an important role on the world fair scene.

Indeed today Italy is the second European leading country, with about 140 international fairs and at least 700 national and local exhibitions. International fairs, in particular, attract 90.000 exhibitors and more than 9.000.000 visitors, with a global exhibiting space of more than 3,5 millions sqm. This is a field that "moves up" 13.000 billions Liras.

After having analysed the role played by the fair as extraordinary communication means during the 1996 event, this conference focused on the fair-system as a great Italian wealth, that is a multiple reality that dialogues and interacts.

There are four key words of this process which will enable to create the fair-system:


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Those are the poles of the map showing the way to excellence

 Adequacy - to renovate and develop existing infrastructures, enhancing organizational competence and efficiency, in order to be able to face international competitors.

Involvement - a synergical action of all actors aiming at achieving common and general purposes.

Guide - a constant and strategic long-term action, in order to promote the development of fairs on the whole territory.

Proposition - to represent in an active and innovative way the needs of exhibitors.
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