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The Industry Fair Committee focused on those elements that play an important role for operators : exhibiting space - exhibitors - visitors, three variables that are necessary to define the trends of the trade fair services demand. Statistical data that are gathered for the various trade sectors enable to make some general remarks about the real or potential changes in the fairs demand and represent, as well, an information support for operators when developing promotional strategies. Furthermore a transversal reading of information enables to transfer observations from one field to another. CFIs 1997 International
Trade Shows (table in PDF Acrobat format) |